Client: Natural Confectionery Company

Service: Gummy candy

Target audience: Parents with kids

SMP: The fun treat made from nature

Mandatories: Logo

Idea: This campaign focuses on delivering headlines that communicate with SMP by highlighting the benefits of buying Natural Confectionery Company’s gummies, such as no artificial colours or flavours. This directly appeals to parents’ peace of mind when buying sweet treats for their children. The brand positioned the Party Mix gummies as natural goodness.